We work closely with our clients to implement the agreed-upon strategy. Whatever the plan of action entails, we guide our clients throughout the process to ensure they feel supported and empowered as they move into a greater phase of growth.
Our process starts by discerning what a company has achieved, where they need guidance, and what’s necessary to bring them to the next phase. For each client, we outline our strategy and the services we will provide.
Post-implementation, the company will have a fuller understanding of the company’s financial status, its growth capabilities and what it will take to achieve their growth targets.
We work with companies that are aiming to make a positive impact on the industry. We look for companies with a proven MVP that are seeking advice and support on how to navigate the next phase of their growth.
Our relationships with our clients are central to who we are. We carefully select our clients based on specific criteria, including whether we think our services are a match for their needs and if we believe strongly in them and their company. Our selection process helps foster a transparent and authentic relationship and build a strong foundation for success.
Heather Whiles entered the cannabis space when asked by several entrepreneurs in the industry to review their financial documents and growth models. Attracted to the dynamic, evolving nature of the cannabis industry, Heather soon saw a common need for financial strategy and advice and took her own entrepreneurial step to establish a firm.
After researching the history of cannabis Heather chose to name her company Maconha, which is the Portuguese word for cannabis. Portugal has a history of open-mindedness with cannabis, helping spread use of the plant in its many forms. Heather felt this early exploration of the usage of cannabis was apt for her mission of helping support new cannabis companies in sharing its benefits
with others. With her core tenets of legitimacy, honesty, and authenticity in mind, Heather started Maconha to advocate for entrepreneurs who want to make a positive impact on the cannabis industry. We aim to empower our clients through education, providing services that are focused on fostering long-term growth and success.
Heather is passionate about protecting her clients’ best interests. Through strict financial oversight from the earliest stages of a company’s operations, including financially stress-testing product creation, launch strategies, expansion strategies, fundraising strategies, and capitalization strategies, we help guide budding cannabis companies to lasting growth.